Episode 5

full
Published on:

29th May 2024

Improving Medical Devices for Home Use: Dr. Kristi Bartlett's Research - The Power of User Insights in Design and Innovation

Episode 5 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday!


On this episode we're joined by Dr. Kristi Bartlett.


Summary

Dr. Kristi Bartlett, Assistant Professor at the University of Kentucky College of Design and Director of Product Development at Zibrio, discusses her career journey in medical device design and her passion for equality and gender bias in design. She shares her experience transitioning from civil engineering to industrial design and her research on improving medical devices for home use. Dr. Bartlett also talks about Zibrio's balance assessment technology and the importance of user-centered design. In her role as a professor, she focuses on helping students find their personal motivation and develop their design skills. The conversation explores the challenges women face in engineering and design industries, including gender bias in job descriptions and the lack of representation. It highlights the importance of creating a more inclusive and appealing environment for women in these fields. The discussion also touches on the value of user insights in the design process and the ability to update connected devices to meet user needs. The conversation concludes with a mention of the Women in Industrial Design Group and the need for support and mentorship in the design community.


Keywords

design, engineering, medical devices, equality, gender bias, industrial design, user-centered design, women in engineering, gender bias, job descriptions, inclusivity, user insights, connected devices, design process, Women in Industrial Design Group, support, mentorship


Takeaways

  • Dr. Kristi Bartlett transitioned from civil engineering to industrial design after realizing the need for better-designed medical devices for home use.
  • She conducted research on improving feeding tube equipment for children and found that prototypes she designed were more effective than existing equipment.
  • Dr. Bartlett is passionate about equality and gender bias in design, particularly in the field of medical device design.
  • She emphasizes the importance of user-centered design and helping students find their personal motivation in their design work.
  • Zibrio, where Dr. Bartlett works as Director of Product Development, has developed a balance assessment technology that can predict fall risk in individuals. Women are often deterred from applying for engineering and design roles if they don't meet all the requirements, while men are more likely to take the risk and apply.
  • Job descriptions should use gender-neutral language to attract a more diverse pool of applicants.
  • User insights are crucial in the design process, and the ability to update connected devices allows for continuous improvement based on user feedback.
  • The Women in Industrial Design Group provides a supportive network for women in the design industry and offers opportunities for mentorship and career development.


Chapters

  • 00:00 Introduction and Background
  • 01:51 Choosing Civil Engineering
  • 06:56 Joining Zebrio
  • 08:45 Researching User Needs
  • 11:31 Joining University of Kentucky
  • 19:36 Themes in Design
  • 21:15 The Role of AI in Design
  • 24:20 Equality in Design
  • 26:40 Gender Balance in Engineering
  • 27:37 Creating a Balanced Culture
  • 27:56 Gender Bias in Engineering
  • 32:58 Design Process and User Insights
  • 36:42 Social Media and Influencers
  • 41:48 Women in Industrial Design Network
  • 45:29 Shoutouts and Closing Remarks
  • 47:42 Insights on Physical Product Development and Recruitment


Kristi's recommended Podcast: "How I Built This" - https://open.spotify.com/show/6E709HRH7XaiZrMfgtNCun?si=d01d9a0c7ec04b7c


Connect with Kristi on LinkedIn: https://www.linkedin.com/in/kristibartlett2/


Follow Zibrio on LinkedIn: https://www.linkedin.com/company/zibrio/


Connect with Chris Whyte on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/mrchriswhyte/⁠⁠⁠


Learn more about Kodu Recruitment: ⁠⁠⁠https://teamkodu.com/

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About the Podcast

The Design Journeys Podcast
For people interested in physical product design and development
Hosted by Chris Whyte, The Design Journeys Podcast is a podcast focused exclusively on product design and development careers. In each episode Chris interviews a founder or design leader from the physical product development space aiming to give listeners inspiration, insights and actions on how to further their own careers.

About your host

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Chris Whyte

Hi, I'm your host of the Design Journeys Podcast.

I'm also the founder of Kodu - a specialist recruitment consultancy focused exclusively on physical product development. It's the people who I've met in my years in the industry that inspired me to start this podcast.

When I'm not hosting the podcast, I help physical product brands, start-ups and design consultancies identify, attract and hire the best product design & engineering talent ahead of their competitors, across the USA, UK and Europe 🇺🇸🇬🇧🇪🇺

I focus exclusively on 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 (𝘢𝘯𝘥 𝘯𝘰𝘵 𝘢𝘱𝘱𝘴!)

𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬:
✅ Do you have high growth plans for your physical product development and engineering division?
✅ Would you like to engage with and source those hard-to-find Design Engineers and Industrial Designers?
✅ Are you spending too much time in the hiring process only to find that the talent doesn't match your expectations?

𝐃𝐞𝐬𝐢𝐠𝐧 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬, 𝐌𝐞𝐜𝐡𝐚𝐧𝐢𝐜𝐚𝐥 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬:
✅ Are you interested in joining an exciting start-up, design consultancy or technology brand?
✅ Interested in honest, transparent advice as to which companies would be the best fit for you?

If you agree with any of the above, I know how you feel as I deal with people just like you every day.

I have successfully placed hundreds of design engineers, industrial designers, managers and directors into some of the world's most exciting technology brands, start-ups and consultancies.

My clients tell me they work with me because:

⭐ I focus on long-term relationship building, not transactions
⭐ I speak their language and understand their businesses and job roles
⭐ I’m professional, yet friendly and very approachable
⭐ My robust process significantly reduces time-to-hire

I’ve worked within consumer electronics, homewares, kitchen appliances, e-bikes, medical devices, gaming controllers, furniture, life-sciences, audio-equipment, vacuum cleaners and more!

Typically, I recruit the following roles:
💡 VP Engineering
💡 Engineering Director
💡 Design Manager
💡 Industrial Designer
💡 Product Designer (products not apps!)
💡 Product Design Engineer
💡 Mechanical Design Engineer
💡 Mechanical Engineer

Outside of work, I'm a wannabe rock star and a father to two teenagers. I support Manchester United and I'm terrible at FIFA/FC24 🤓

If you want to talk about my work or anything else, message me on here and I'll respond as soon as I can. Or you can reach me via:

chris@teamkodu.com

UK: +44 7538 928 518
US: +1 862 298 5088